Web, conversion and AI search
What happens to a website when discovery starts concluding without a visit. The measured trend here is one of the few in this glossary backed by independent third-party data rather than vendor telemetry.
Answer engine optimization
Answer engine optimization is the practice of writing and structuring content so an AI answer engine picks it up and cites it, which means competing for a mention inside someone else's answer rather than for a ranking position on a results page.
Zero-click search
A zero-click search is a search where the person gets their answer on the results page itself and never visits a website, so the search succeeds while the site that had the answer receives nothing.
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